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16 febrero, 2012

ITB Berlin Convention: Think tank for the topics of tomorrow

Once again, topics including tourism, marketing, technology, politics, the economy, sustainability and health await visitors to this year’s ITB Berlin Convention. From 7 to 9 March 2012, for the seventh time, experts, scientists and practitioners will meet at the world’s... Seguir leyendo...

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22 octubre, 2011

Interview with Stephen Kaufer, TripAdvisor CEO

Preferente has been able to interview Stephen Kaufer, TripAdvisor cofounder and CEO whilst its company is being investigated by the advertising watchdog ASA after receiving a complaint on behalf of thousands of hotels that its claims to provide trustworthy and honest reviews... Seguir leyendo...

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15 octubre, 2011

Interview with Chris Emmins, denouncer of TripAdvisor

Exclusive interview for PREFERENTE with Chris Emmins, co-founder of KwikChex.com, whose complaints have provoke that TripAdvisor is being investigated by the ASA.     ─As TripAdvisor has removed ‘reviews you can trust’, and ASA was investigating the company... Seguir leyendo...


11 octubre, 2011

China, a changing travel market

China’s $232 billion travel market is mainly domestic and hugely under-developed. Chinese people often spend as much as 8% of their annual discretionary income on a single trip, far more than people in other emerging markets, according to the Boston Consulting Group (BCG).   On... Seguir leyendo...


11 octubre, 2011

Travel and Tourism ranking by market cap

Largest tourist groups have been crippled its capitalization in 27.769 million euros, after falling 27 percent between January and September, according to an exhaustive report made by Preferente Staff,. The top 27 tourism companies in the world have been quoted to be worth... Seguir leyendo...


13 agosto, 2011

QR codes land in tourism

With a little care is not difficult to realize that one of the most rapid and most dynamic affecting the tourism sector is undoubtedly that of all the promotion and communication tools available to intercept the supply demand. This evolution depends on several factors: first... Seguir leyendo...


12 agosto, 2011

New schedules Spanish football league will project Spanish tourism in Asia

Football is the most popular sport in the world and is an unequaled way to reach millions of people around the globe through advertising and sponsorships. The tourism industry is aware of this, is very much in football shirt sponsorship, advertising in the middle of a party... Seguir leyendo...


10 agosto, 2011

Spanish Secretary of Tourism doubts: Globalia or AC Hoteles?

Spanish Secreatry of Tourism has assumed that Tourism Secretary, Joan Mesquida, progress to private enterprise. It’s the talk of the general secretary and promotion agency. The few officers who work in Tourism Administration in august do not talk about anything these days,... Seguir leyendo...


9 agosto, 2011

Tourism also hit by markets crisis

Cutting note solvency in the U.S. by Standard & Poor’s and the crisis of the risk premium in Spain and Italy, has increased fears of a slowdown in the economy and tourism, which showed strong tonow increased demand has been infected with these fears and how. None... Seguir leyendo...


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