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Marketing | Many tourist companies and institutions use football as an advertising medium

New schedules Spanish football league will project Spanish tourism in Asia

Football is the most popular sport in the world and is an unequaled way to reach millions of people around the globe through advertising and sponsorships. The tourism industry is aware of this, is very much in football shirt sponsorship, advertising in the middle of a party or even renaming stadiums.

 

This season all eyes are on Chinaand Asian country to reach the Spanish League has changed their schedules ahead of some games so they can be viewed by millions of people from that continent. For the same purpose, Turespaña signed with Real Madrid an agreement for the international promotion of brands:Madrid andSpain as tourist destinations, the very year in which the white club again to tourChina in the preseason.

 

Spanish football is trendy. Champions of the world and Europe, other countries look with healthy envy Spanish league, the only scenario in which action can be viewed in addition to the two best players in the world, Cristiano Ronaldo and Messi. That is why it’s a very profitable advertising media

 

Sponsorship agreements and advertising of tourist companies and institutions with football teams are many: Levante brings his jersey institutional advertising of Valencia, Real Sociedad, same of Gipuzkoa, Sporting Gijón with Asturias; Mallorca is king in this sense as it bears in various parts of their equipment names Meliá, Air Europa and until last year the names of the four Balearic Islands, and also played in the most touristic stadium of all: Iberostar Stadium.

 

Also, Sevilla and Granada have signed agreements with Turismo de Andalucía, Osasuna renamed their home stadium, the mythical Sadar by the Reyno de Navarra and until last year wore on his shirt Villareal name Aerocas, polemic company who management  Aeropuerto of Castellon.

 

If players allow, have threatened to strike for the first two league matches this year, all these brands have a major impact tourism worldwide, as many eyes had never before looked so closely to the Spanish league, although many of These eyes are slanted.


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